$0Estimated lifetime valueBased on booked-appointment LTV
0%Organic traffic growthCombined, since engagement
0Keywords ranking top 3Across both practices
Meet the client
Two practices. One unified growth strategy.
Ironwood Pediatric Dentistry and The Kids' Dental Office of Phoenix operate as separate offices with separate websites — but they share ownership, goals, and a growth playbook. We built that playbook together, starting January 2023.
A Scottsdale staple for years, trusted for everything from cavity prevention and dental sealants to Invisalign, extractions, and emergency child dental care. The service menu was already broad — the growth lever wasn't being pulled. Our bet: stop chasing generic pediatric terms and go hard after pediatric orthodontics, where patient lifetime value is highest and local competition was softest. Build the authority, then own the category.
Website ContentTechnical SEOLocal SEO · GBPCRO Design
KDOP is the parent practice, covering the full Phoenix-metro with a mission that sets them apart: serving kids on state- and federally-funded programs like AHCCCS alongside private-pay families. When we started, not a single competitor in the market was targeting AHCCCS search intent — a wide-open category with real volume behind it. We built the content library from scratch. Within 18 months, other practices were following our footsteps into the same terms. By then, we were already a category above them.
Content StrategyAHCCCS Keyword DominanceTechnical SEOLocal SEO · GBP
The challenge
Zero digital presence in a crowded market.
When Dr. Lisa Bienstock reached out to Hyperion Insights, her two dental offices were surviving entirely on word of mouth — bringing in zero digital leads. In the saturated Phoenix metro area, both practices were invisible to the families actively searching online for pediatric dental care.
No Organic Visibility
Neither website appeared in search results for key pediatric dental terms in Phoenix. Families searching for a pediatric dentist, an orthodontist, or an AHCCCS-accepting office simply couldn't find them.
No Lead Attribution
No system existed to track which patients came from organic search, making ROI invisible. Every marketing decision was a guess — there was no way to measure what was working and what wasn't.
Specific Patient Goals
Dr. Bienstock wanted specific patient types — but couldn't attract them digitally. She knew who she wanted walking through the door; the website simply wasn't set up to reach them.
The solution
Content that attracts the right patients.
Our approach centered on two pillars: creating optimized content to attract the specific patient types Dr. Bienstock wanted, and building high-quality backlinks to boost rankings. We discovered a key insight early — one of her desired patient types was significantly underserved by competing dental offices online.
Targeted Content Strategy
We tailored content for each office to match the patient types Dr. Bienstock wanted to see — filling gaps competitors left wide open. We quickly ranked #1 for multiple high-intent searches, turning underserved search volume into a steady pipeline of qualified new-patient traffic.
Link Building & Authority
We built high-quality backlinks to boost the pages we created, establishing both sites as authoritative resources. As competitors caught on and began targeting the same terms, we maintained our positions through consistent effort — staying a full category above them.
Results
The numbers that actually matter.
Clicks and impressions are easy. We measure what parents do after they land — and what that does for the practice's bottom line.
0%
Organic sessions growth
Combined across both practices
0×
Return on agency spend
Revenue attributable to organic ÷ fees
0%
Map-pack impression share
Phoenix-metro pediatric dental terms
Organic Traffic
Sustained traffic growth across both practices.
In 2025, these websites saw over 28,500 organic visitors — more than double the 11,900 from 2024. Both sites continue to set new monthly records heading into 2026.
Quarterly organic visitors · Q3 2023 – Q4 2025
Hover any point to see quarterly visitor totals for both practices.
IronwoodKDOP
Each practice on its own scale so both trends are visible: Ironwood (cyan, left axis 0–7.5k visitors/quarter); KDOP (gold, right axis 0–3k).
139%increase in organic visitors in 2025 vs. 2024 across both practices combined (28,520 vs. 11,915).
Lead Generation
Steady organic lead generation across both practices.
Phone calls, website calls, and form submissions attributed to organic search via CallRail. KDOP has been tracking organic leads since January 2023 — over 5,300 leads to date. Ironwood began tracking in February 2025 and has already attributed nearly 1,000 leads to organic in its first 11 months.
KDOP — Avg Monthly Leads by Quarter (5,320 total since Jan 2023)
Ironwood — Monthly Leads · 2025 (929 total since Feb 2025)
KDOP lead totals shown as quarterly averages since January 2023. Ironwood shown month-by-month since tracking began February 2025.
“
We've worked with agencies before. Hyperion is the first one that actually moved the numbers — and took the work off our plate.
Practice Leadership
Ironwood Pediatric Dentistry & The Kids' Dental Office of Phoenix
Why we're different
If you've been burned, we get it.
Most agencies sell the idea of SEO. We sell outcomes — and we're willing to be measured on them.
Subject-matter experts on every page
We pay writers who know dentistry. That's why our content actually ranks, converts, and reads like a real professional wrote it — not a template.
We don't brag about vanity metrics
Impressions and rankings on keywords that get zero traffic? Not our reports. We open every monthly meeting with leads, bookings, and revenue — the things you actually care about.
We take the headache off your plate
Content, technical SEO, Google Business Profile, design, reporting — handled. You get your week back. We get you results.
We don't cost you money — we make it
If we do our job right, the revenue we generate more than pays for the retainer. This case study is the evidence. Ask for the numbers — we'll show you.
Ready to see what we'd do for you?
Let's build something that pays for itself.
Tell us about your practice. We'll come back with a specific plan — not a pitch deck.