Case Study · Veterans Law

How a Phoenix veterans law firm went from invisible online to $2.9M+ in SEO revenue and 1,500+ veterans helped.

One firm. Four years of integrated SEO that paid for itself many times over.

Stone Rose Law · Phoenix, AZ · Serving veterans nationwide
0 Veterans helped In the past two years
$0 Attributable SEO revenue 2022 – 2025 combined
0× Organic traffic growth 2022 → 2025 (3,248 → 104,800)
0 Organic leads in 2025 Up from 88 in 2022
Meet the client

One firm.
One mission. One growth engine.

Stone Rose Law

Phoenix, AZ · Engaged April 2022
stoneroselaw.com/veteranslaw

A Phoenix-based law firm dedicated to representing veterans and military families nationwide. Founder Craig Rosenstein brought us in after years of frustration with a large national agency that delivered impressions but no clientele. We started with the veterans practice, then expanded across the firm — today we manage four practice areas and two additional Stone Rose Law sites end-to-end.

Content Strategy Technical SEO Interactive Tools Video Production Digital PR
The challenge

A national agency that cost years and clients.

When Craig Rosenstein reached out to Hyperion Insights, Stone Rose Law had been spending thousands a month for years on a large national agency with nothing to show for it — no veteran clientele growth, no organic visibility. The firm was effectively invisible to the veterans actively searching online for legal help.

A Stagnant National-Agency Retainer
Stone Rose Law paid thousands a month for years on an agency that delivered impressions and rankings on terms nobody searched — and zero growth in actual veteran clientele. They had to keep paying just to stand still.
Invisible to the Veterans Who Needed Them
The firm had little organic search presence, so the veterans actively looking for help with VA disability claims simply couldn't find them. Word of mouth alone wasn't enough to fill the pipeline.
Legalese Where Guidance Was Needed
Existing site content was generic, short, and written in industry jargon — useless to a veteran navigating VA disability claims for the first time, and invisible to Google's ranking algorithms.
The solution

An integrated content engine — built for veterans, not search bots.

Our approach used four reinforcing pillars: expert-written content veterans could actually use, a best-in-class interactive tool, studio-quality video that built authority, and impactful media placements that earned trust at the platform level. Started the veterans content strategy in June 2023, and the engine has been compounding ever since.

Expert-Written Content

We replaced bland, legalese-heavy pages with long-form articles authored by U.S.-based legal writers who actually understand veterans' law. Real human guidance — useful to a veteran in the middle of a claim and crawlable by Google. The VA content engine launched June 2023 and has been compounding ever since.

VA Disability Rating Calculator

We designed and built a best-in-class interactive calculator that gives veterans an instant estimate of their disability rating and benefits. Drives organic traffic on its own, simplifies intake for Stone Rose Law's team, and anchors the entire site as the go-to resource for veterans navigating their claim.

Your monthly payment from the VA
$2,365.01
If approved
Current Disability
80%
Your calculated rating is 79% which the VA rounds up.
Based on the following options
Body 70% Left Arm 30%
Open the live calculator ↗

Studio-Quality Video Content

We produced explainers and on-camera interviews directly with the firm's legal team — making complex topics easy for veterans to follow and saving Stone Rose Law's staff from answering the same intake questions over and over.

VA Disability Calculator video thumbnail
How to Accurately Calculate VA Disability Compensation
Clear instructions on using the calculator and how the VA disability rating process actually works. Boosted traffic, lifted engagement, and answered the most common questions — saving the firm internal hours.
Watch on YouTube
VA C&P exam preparation video thumbnail
VA C&P Exams Explained: What Veterans Actually Need
Helps veterans prepare for their VA exams by addressing the most common questions. Simplified a complex process and freed up internal resources at the firm.
Watch on YouTube
VA disability scam-awareness video thumbnail
Spotting Scammers in the VA Disability Claims Process
Helps veterans navigate the predatory landscape around VA disability claims. Built strong brand and domain authority, and earned trust within the veteran community.
Watch on YouTube

Impactful Media Mentions

We landed coverage in publications veterans and their families already read — placements that built domain authority, drove referral traffic, and put Stone Rose Law in front of the right audience at the platform level.

Results

The numbers that actually matter.

Clicks and impressions are easy. We measure what veterans do after they land — and what that does for the firm's bottom line.

0×
Organic traffic growth
3,248 → 104,800 annual visitors (2022 → 2025)
0×
Lead growth
88 → 1,807 organic leads (2022 → 2025)
0×
Revenue growth
$84k → $1.42M attributed to SEO (2022 → 2025)
Organic Traffic

32× growth in organic visitors over four years.

Annual organic sessions grew from 3,248 in 2022 to 104,800 in 2025 — a 32× increase, with momentum compounding every single year.

Stone Rose Law — Annual Organic Visitors
Client Acquisition

1,500+ veterans helped. $2.9M+ in revenue.

Traffic alone doesn't move a law firm — leads do, and revenue does. In four years, Stone Rose Law has generated over 3,300 organic leads and attributed $2.9M+ in revenue directly to SEO. Most importantly: more than 1,500 veterans have been served.

Annual Organic Leads (3,378 total since 2022)
Annual SEO-Attributed Revenue ($2.9M+ total since 2022)
1,500+
Veterans Helped
In the past two years
3,378
Organic Leads
2022 – 2025 combined
$2.9M+
SEO-Attributed Revenue
2022 – 2025 combined
“

Hyperion Insights has helped us connect with more veterans than ever before. From the beginning, they have partnered with us to find a way to reach out to veterans and help them get the information they need to get the benefits they’ve earned. Our veteran client list has also grown, and since working with Hyperion, we’ve helped more than 1,000 veterans in the past two years.

Craig Rosenstein Founder, Stone Rose Law
Why we're different

If you've been burned, we get it.

Most agencies sell the idea of SEO. We sell outcomes — and we're willing to be measured on them.

Subject-matter experts on every page

We pay writers who know veterans law. That's why our content actually ranks, converts, and reads like a real professional wrote it — not a template.

We don't brag about vanity metrics

Impressions and rankings on keywords that get zero traffic? Not our reports. We open every monthly meeting with leads, bookings, and revenue — the things you actually care about.

We take the headache off your plate

Content, technical SEO, Google Business Profile, design, reporting — handled. You get your week back. We get you results.

We don't cost you money — we make it

If we do our job right, the revenue we generate more than pays for the retainer. This case study is the evidence. Ask for the numbers — we'll show you.

Ready to see what we'd do for you?

Let's build something that pays for itself.

Tell us about your practice. We'll come back with a specific plan — not a pitch deck.

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