01
The compounding myth
Why “SEO compounds” is true and also why most agencies misuse the phrase.
Insights · Coming soon
Long-form thinking on growth in regulated industries.
Quarterly essays on what’s actually working in marketing for law firms, dental practices, medical groups, and wealth advisors. Sector-specific. Honest about what doesn’t work. Free.
Estimated launch · Late 2026
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What we’ll cover
Three pieces queued up for the first three issues.
02
What veterans search for
Search behavior in regulated, trust-driven sectors looks nothing like consumer search. A breakdown.
03
The $140K mistake
How professional services firms get talked into enterprise software they don’t need — and what to do instead.
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