01
30-min call
Talk to Ian. No pitch deck, no SDR. We figure out together if there's a fit.
What we do
Five services. One operating system.
We don’t sell isolated deliverables. SEO, content, web, and video are wired into a single growth strategy — built specifically for your sector and tied to revenue from month one.
01 / SEO
SEO & Organic Search
The compounding channel professional services firms most often underuse. We build technical foundations, sector-specific keyword strategy, and content depth — then track revenue attribution from month one so you can see exactly what SEO is producing.
- Technical audit and remediation
- Sector-specific keyword strategy
- Local and geographic SEO
- Schema markup and structured data
- Monthly rank tracking with revenue attribution
Revenue from SEO alone — Stone Rose Law
Search results
#1
02 / Content
Content Strategy & Production
Practice area pages, blogs, educational resources, and intake content — written by people who actually understand your sector. We don’t outsource to overseas content mills. Every piece is researched, attorney/practitioner-reviewed, and written for the search intent it targets.
- Practice area page architecture
- Long-form authority content
- Educational and intake content
- Editorial calendar tied to keyword strategy
- In-house writers with sector expertise
Qualified leads from organic content
Content architecture
03 / Web
Web Design & Development
Custom WordPress sites engineered for conversion. No templates, no shortcuts. Every page is designed around the path your prospect takes from first impression to signed engagement — and benchmarked against the actual conversion rates that matter.
- Custom WordPress builds (no templates)
- Conversion-focused page architecture
- Mobile-first responsive design
- Page speed and Core Web Vitals
- Integration with intake and CRM systems
YoY revenue lift from rebuild + content — Rosenstein Law
Page architecture
04 / Video
Video Production
Professional video for firms whose clients need to see and hear before they trust. Founder introductions, client testimonials, attorney/practitioner explainers, and educational content — produced in-house, tuned for both your site and the platforms your prospects actually watch.
- Founder and team introduction films
- Client testimonial production (with consent and care)
- Practitioner explainers and educational content
- Studio and on-location capture
- Edit, color, sound, and platform optimization
Of our clients now have video as part of their funnel
Video timeline
01:24
05 / Software
Custom software & dashboards, built for how your firm actually works.
When the off-the-shelf software doesn’t fit your firm — or costs $140K a year for features you don’t actually use — we build the custom alternative. Our development team is AI-accelerated, which means timelines and budgets that weren’t possible five years ago. We host the software on our infrastructure, back it up to AWS, and support it directly. Month-to-month billing. No multi-year contracts, no account managers, no sales pressure. You own the system you’re using.
- Custom CRMs and practice-management systems built around how your firm actually works
- Analytics dashboards that integrate with your existing software stack
- Hosted on our infrastructure with AWS backup and direct team support
- Month-to-month billing — no multi-year contracts or pushy sales cycles
- Typically 60–80% lower total cost than the enterprise SaaS you’d be replacing
Cost reduction vs. enterprise CRM — recent law firm engagement
Custom build
Active matters
248
72%
44%
How it works
Four moves from first call to compounding.
02
Diagnostic
If we move forward, we run a 30-day audit of your site, market, competitors, and conversion funnel. You get the audit either way.
03
Foundation
Days 30–60 we rebuild the foundations — tech SEO, content architecture, tracking. Visible work starts in month two.
04
Compounding
Months 4+ the flywheel starts turning. Most of our clients are still working with us three years in.
Talk to Ian
Ready to see what this looks like for your firm?
A 30-minute conversation with our founder. No pitch deck, no SDR, no noise. Just a straightforward read on whether we can help.